Rare Earth Advisory



Rare Earth Advisory (REA) is a simplified joint stock company (single shareholder company) with a capital of 20,000.00 EUROS.

Founder, Chairman and Managing Shareholder: Luc Pez

SIREN reference: 879 227 221 R.C.S. Paris

Registration date: 26/11/2019

APE code: 7022Z Business and other management consulting activities. Consultancy and support services for companies, local authorities and other public or private organisations. Consulting in strategy, management, mergers & acquisitions, finance and financial communication. Expertise and conference services. Any transaction or service directly or indirectly related to the company’s purpose.

Postal address: 9 Rue de Nesle – 75006 Paris

Information on the processing of your personal data: 

To consult and exercise your rights, including the right to withdraw your consent to the use of data collected on this site, please see our Privacy Policy.



Client: any professional or competent natural person within the meaning of articles 1123 et seq. of the French Civil Code, or legal entity, who visits the website that is the subject of these terms and conditions.

Benefits & Services: http://rareearthadvisory.com offers Clients:

Content: all elements constituting information on the Site, in particular texts – images – videos.

Client information: Hereafter referred to as “Information” which corresponds to all the personal data that might be held by http://rareearthadvisory.com for the management of your account and the client relationship and for analytical and statistical purposes.

User: Internet user connecting to the site.

Personal information: “Information which allows, in any form whatsoever, directly or indirectly, the identification of the natural persons to whom it applies”.

(article 4 of the law n° 78-17 of 6 January 1978).

The terms “data of a personal nature”, “person concerned”, “subcontractor” and “sensitive data” have the meaning defined by the General Regulation on Data Protection (RGPD: n° 2016-679)


In accordance with article 6 of law n° 2004-575 of 21 June 2004 for confidence in the digital economy, users of the website http://rareearthadvisory.com are informed of the identity of the various parties involved in its creation and monitoring:

Owner: Rare Earth Advisory – 9 rue de Nesle 75006 Paris

Publication manager: Luc Pez – luc.pez@rareearthadvisory.com

The publication manager is a natural person.

Webmaster: Audrey Adolphe – pinkandpixel@gmail.com

Hosted by: OVH – 2 rue Kellermann 59100 Roubaix 1007

Data Protection Officer: Luc Pez – luc.pez@rareearthadvisory.com



The Site constitutes a creation of the mind protected by the provisions of the Intellectual Property Code and applicable International Regulations. The Client may in no way reuse, transfer or exploit for their own use all or part of the Site’s content or work.

Use of the website http://rareearthadvisory.com implies full acceptance of the general conditions of use described below. These conditions of use may be modified or added to at any time, so users of the http://rareearthadvisory.com website are invited to consult them regularly.

This website is normally accessible to users at all times. However, http://rareearthadvisory.com may decide to take it offline for technical maintenance. It would endeavour to give users prior notice of the dates and times of any intervention. The website http://rareearthadvisory.com is regularly updated by its manager. Simlarly, the legal notices may be modified at any time: they are nevertheless binding on users, who are invited to consult them as often as possible to take note of them.



The purpose of the website http://rareearthadvisory.com is to provide information about all the company’s activities. Every effort is made to keep the information on the http://rareearthadvisory.com website as accurate as possible. However, it cannot be held responsible for omissions, inaccuracies and shortcomings in its updates, whether by its own doing or by third party partners that provide it with this information.

All the information on the website http://rareearthadvisory.com is for information purposes and subject to change. Moreover, the information featured on the website http://rareearthadvisory.com is not exhaustive. It is given subject to changes that may have been made since it was uploaded.



The site uses JavaScript technology. The website cannot be held responsible for any material damage related to the use of the site. In addition, the user of the site undertakes to access it using recent, virus-free equipment and with a latest-generation, up-to-date browser.

The website http://rareearthadvisory.com is hosted by a service provider within the European Union in accordance with the provisions of the General Regulation on Data Protection (RGPD : n° 2016-679).

The aim is to provide a service that is as accessible as possible. The host ensures the continuity of its service 24 hours a day, every day of the year. It nevertheless reserves the right to interrupt the hosting service for the shortest possible time, in particular for maintenance, to improve its infrastructure, in the event of infrastructure failure or if the Services generate traffic that is deemed abnormal.

http://rareearthadvisory.com and the host cannot be held responsible in the event of a malfunction of the Internet network, telephone lines or computer and telephony equipment related in particular to network congestion preventing access to the server.



http://rareearthadvisory.com is the owner of the intellectual property rights and holds the rights of use on all the elements accessible on the website, in particular the texts, images, graphics, logos, videos, icons and sounds. Any reproduction, representation, modification, publication, adaptation of all or part of the elements of the site, regardless of the means or process used, is prohibited without the prior written consent of: http://rareearthadvisory.com.

Any unauthorised use of the site or any of the elements it contains will be considered as an infringement and will be prosecuted in accordance with the provisions of articles L.335-2 et seq. of the Intellectual Property Code.



http://rareearthadvisory.com acts as the publisher of the website. http://rareearthadvisory.com  is responsible for the quality and truthfulness of the content it publishes.

http://rareearthadvisory.com cannot be held responsible for direct and indirect damage caused to the user’s equipment, when accessing the http://rareearthadvisory.com  website, and resulting either from the use of equipment that does not meet the specifications indicated in point 4, or from the occurrence of a bug or incompatibility.

Nor can http://rareearthadvisory.com be held responsible for indirect damage (such as for example a loss of market or loss of an opportunity) following the use of the http://rareearthadvisory.com website. Interactive spaces (possibility to ask questions in the contact field) are available to users. http://rareearthadvisory.com reserves the right to delete, without prior notice, any content posted in this space that contravenes the legislation applicable in France, in particular the provisions relating to data protection. Where applicable, http://rareearthadvisory.com also reserves the right to invoke the user’s civil and/or criminal liability, in particular in the event of a racist, insulting, defamatory or pornographic message, regardless of the medium used (text, photograph, etc.).



The Client is informed of the regulations concerning marketing communication, the law of 21 June 2014 for confidence in the digital economy, the Data Protection Act of 6 August 2004 as well as the General Regulations on Data Protection (RGPD: no. 2016-679).


As the controller of the data it collects, http://rareearthadvisory.com undertakes to respect the scope of the legal provisions in force.


http://rareearthadvisory.com may process all or part of the data:

to enable browsing on the Site and the management and traceability of the services ordered by the user: connection and Site usage data, invoicing, order history, etc.

to improve navigation on the Site: connection and usage data

to conduct optional satisfaction surveys on http://rareearthadvisory.com: email address for marketing campaigns (sms, mail): telephone number, email address

http://rareearthadvisory.com does not sell your personal data, which are therefore only used out of necessity or for statistical and analytical purposes.


http://rareearthadvisory.com has the following rights:

right of access (Article 15 RGPD) and rectification (Article 16 RGPD), updating, completion of Users’ data right of blocking or erasure of Users’ personal data (Article 17 RGPD), when they are inaccurate, incomplete, equivocal, outdated, or whose collection, use, communication or storage is prohibited;

right to withdraw consent at any time (article 13-2c RGPD)

right to limit the processing of Users’ data (article 18 RGPD)

right to object to the processing of Users’ data (article 21 RGPD)

the right to the portability of the data provided by the Users, when these data are subject to automated processing based on their consent or contractually (article 20 RGPD)

the right to determine the fate of Users’ data after their death and to choose to whom http://rareearthadvisory.com should communicate (or not) their data to a third party that they have previously designated

If the User wishes to know how http://rareearthadvisory.com uses his or her personal data, wants to request rectification or objects to their processing, the User may contact http://rareearthadvisory.com in writing at the following address:

Rare Earth Advisory – Luc Pez, 9 rue de Nesle 75007 Paris.

In this case the User must indicate the Personal data that they want http://rareearthadvisory.com to correct, update or delete, identifying themselves precisely with a copy of their identification (ID card or passport).

Requests to delete Personal Data will be subject to the obligations imposed on http://rareearthadvisory.com by the law, in particular with regard to the conservation or archiving of documents. Lastly, users of http://rareearthadvisory.com may file a complaint with the supervisory authorities, and notably the CNIL (https://www.cnil.fr/fr/plaintes).



http://rareearthadvisory.com undertakes not to process, host or transfer the Information collected about its Customers to a country outside the European Union or recognised as “unsuitable” by the European Commission without informing the Customer in advance. However, http://rareearthadvisory.com remains free to choose its technical and commercial subcontractors provided they present sufficient guarantees as stipulated by the General Regulations on Data Protection (RGPD: n° 2016-679).

http://rareearthadvisory.com pledges to take all necessary precautions to preserve the safety of the Information and in particular not communicate it to unauthorised persons. However, if an incident affecting the integrity or confidentiality of Customer Information is brought to the attention of http://rareearthadvisory.com, the latter must inform the Customer as soon as possible and inform him/her of the corrective measures taken. Moreover, http://rareearthadvisory.com does not collect any “sensitive data”.

The User’s Personal Data may be processed by subsidiaries of http://rareearthadvisory.com and subcontractors (service providers), exclusively to fulfil the purposes of this policy.

Within the limits of their respective duties and for the purposes mentioned above, the main persons likely to have access to the data of http://rareearthadvisory.com are our customer service agents.



No matter how hard we try, no method of transmission over the Internet and no method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security. If we become aware of a security breach, we will notify affected users so that they can take appropriate action. Our incident reporting procedures take into account our legal obligations, whether at national or European level. We undertake to fully inform our customers of all matters relating to the security of their accounts and to provide them with all the information necessary to help them meet their own regulatory reporting obligations.

No personal information of users of the http://rareearthadvisory.com website is published without their knowledge, or exchanged, transferred or sold on any medium whatsoever to third parties. Only the hypothetical purchase of http://rareearthadvisory.com and its rights would allow the transmission of said information to the potential purchaser, who would in turn be bound by the same obligation of conservation and modification of the data with respect to users of the http://rareearthadvisory.com site.



To ensure the security and confidentiality of Personal Data and Personal Health Data, http://rareearthadvisory.com uses networks protected by standard safeguards such as firewalls, pseudonymisation, encryption and passwords. When processing Personal Data, http://rareearthadvisory.com takes all reasonable steps to protect it from loss, misuse, unauthorised access, disclosure, alteration or destruction.



Any dispute relating to the use of the http://rareearthadvisory.com website is subject to French law. Except in cases where the law does not allow it, exclusive jurisdiction is given to the relevant courts of Paris.



A cookie is a small file sent to the user’s browser and stored on the user’s device. This file includes information such as the user’s domain name, the user’s Internet service provider, the user’s operating system together with the date and time of access. Cookies in no way damage the user’s device.




Managing Director
Rare Earth Advisory. Consulting. Finance.
Rare Earth Elements and Battery critical raw materials expert.

French / English
+ 33 6 31 37 22 46